My Ranking

Includes [+/-] (show all):

Instructions: use the Indicators page to select indicators and begin building your ranking.

When you're satifisfied, go to the My Ranking page to assign weights to each of the indicators and finish building your ranking.

How does it work?

Anholt City Brands Index (2007) Include this ranking in your ranking

Source: http://www.earthspeak.com

From GfK Custom Research North America:

Through a partnership with renowned government advisor and author Simon Anholt, GfK Roper Public Affairs & Media provides an expanded City Brands IndexSM; the Anholt-GfK Roper City Brands IndexSM (CBI) — the only analytical ranking of the world's city brands. Working with an innovative set of tools that helps to assess, develop and implement brand strategies across cities, we provide the global and local insights needed to move a city’s reputation forward and increase the success of its business, trade and tourism efforts.

A Consistent Framework for City-To-City Comparisons

CBI measures perceptions of cities among nationals of both developed and developing countries by combining the following six dimensions:

  • Presence - Based on the city's international status and standing and the global familiarity/knowledge of the city. It also measures the city's global contribution in science, culture and governance.
  • Place - Exploring people's perceptions about the physical aspect of each city in terms of pleasantness of climate, cleanliness of environment and how attractive its buildings and parks are.
  • Pre-requisites- Determines how people perceive the basic qualities of the city; whether they are satisfactory, affordable and accommodating, as well as the standard of public amenities such as schools, hospitals, transportation and sports facilities.
  • People- Reveals whether the inhabitants of the city are perceived as warm and welcoming, whether respondents think it would be easy for them to find and fit into a community that shares their language and culture and whether they would feel safe.
  • Pulse- Measures the perception that there are interesting things to fill free time with and how exciting the city is perceived to be in regard to new things to discover.
  • Potential- Measures the perception of economic and educational opportunities within the city, such as how easy it might be to find a job, whether it's a good place to do business or pursue a higher education.